The
Planned Parenthood Action Fund is
paying Twitter to promote its name in its “Who to follow” section. The cost? According to
ClickZ.com, somewhere between $10-$70 per follower. Last week PP had about 17,500 followers. Tonight it has 18,172 followers. Say 500 of those followers came from the Twitter ad, then Planned Parenthood spent between $5,000-35,000 to get them.
Jill Stanek
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