PPC (pay-per-click) for the PCC

Church Growth by Google | LeadershipJournal.net: Adwords is Google's form of pay-per-click marketing. When you perform a Google search, the standard search results appear on the left side of the page and sponsored links appear on the right. The listings under the 'Sponsored Links' heading are there because they've purchased an Adword that relates to the search topic. That company pays a set rate each time a Web user clicks on their link (hence 'pay-per-click'). You can set a limit on how much you'll pay per month.