Evaluating online activities

Your organization has a profile on an online social networking site such as FaceBook, and you have hundreds of "friends" linked from your profile. Your organization has hundreds of subscribers to an email newsletter. Dozens of people virtually attended your virtual presentation. You have hundreds, even thousands, of people following you on Twitter. Hundreds, even thousands, of people voted for you on some contest as the "best" nonprofit, or the one with the best idea. So what? Coyote Communications