Leveraging the Valued Volunteer: How to Turn Your Nonprofit or Grassroots Cause Volunteers into Marketing Ambassadors

Leveraging the Valued Volunteer: How to Turn Your Nonprofit or Grassroots Cause Volunteers into Marketing Ambassadors Nonprofit | Communication | Article / Position Paper | IdeaEncore Network: Volunteers affect your public image every time they interact with the your customers, your constituents, or the media. The question is: what impression are they giving these audiences about your organization? This article offers tangible, practical steps to assess the impact your volunteers are having on public perception, and how to turn them into ambassadors for your brand.

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