Why every nonprofit needs a social media strategy | SPURspectives: A few high-performing nonprofits across the nation are embracing social media and tapping into its power to further their missions. They are using social media tools to connect with the communities they serve. They are attracting donations, volunteers, media coverage, and employees.
However, the majority of nonprofits seem to be taking a “wait and see” attitude about social media. For every nonprofit that has a staff member assigned to oversee social media efforts, there are hundreds (maybe thousands) that are simply missing out on everything social media could do for their organization.
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