The Internet offers a variety of opportunities for pro-life clubs to engage a wider audience. The key is in understanding the social part of the web. Traditional broadcast media have typically been about a mass audience (one-to-many, e.g. TV, radio) and traditional communications media, about personal communication (one-to-one, e.g. telephones). The internet, on the other hand, offers a mass communications platform. That’s why internet media are often referred to as social media. On the web, it’s not about broadcast. It’s about multi-directional communication.
In geek speak: input and output. U of Toronto Students for Life
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