Narrative vs. Mission

A non-profit organization must have a clearly articulated mission statement and then work to assure that the daily operations of that organization are actually serving that mission. This may seem like common sense, but it is very easy for a charity or a ministry to stop serving their mission and begin serving a narrative. Associations and relationships grow and become important and without even noticing it happened an organization is more concerned about what they and their friends believe about the world than what they are supposed to be doing. What else explains why charitable organizations that exist to fight breast cancer would have no reaction to information that certain controllable behaviors have an impact on a woman's breast cancer risks? LTI blog