Understanding the Nonprofit Persona, and Why It Matters

A nonprofit’s persona is a reflection of its public identity and how its essential core values and ethos are perceived by donors, employees, volunteers, and others. Consequently, in the world of charitable, religious and educational nonprofits, an organization’s persona is vital to its success. Likewise, a nonprofit’s persona has multiple legal ramifications that can contribute markedly to whether it thrives, withers, or merely hobbles. ECFA