Tweeting for a Cause: A Nonprofit’s Guide to Getting Started - Sumac: While Twitter may not be ideal for every nonprofit organization, it has the potential to be a powerful marketing tool for some. It can help spread the word about a need, your cause, or a particular campaign to thousands, even millions of people. If your organization has decided to take the plunge and give Twitter a try, here are the basics you’ll need to know: from creating an account and getting followers to what to tweet about.
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