More Than Ever, There's Strength in Numbers in Philanthropy - WSJ.com: With the shaky economy taking a bite out of big donations, more nonprofits are turning to small donations raised through nontraditional methods to help fill their coffers. Many are using online social networking to draw in the large numbers of donors needed to make small contributions add up to big totals, often relying on individual donors to enlist their friends and others to help.
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