The Do's and Don'ts of Soliciting Charitable Donations - WSJ.com: For some charities, the difference between success and failure may not have much to do with how they spend their money. It may, instead, have to do with how they ask for money. We asked some philanthropy experts to tell us what can make or break a charity's chance of success with prospective donors. Here's what they said charities should do—and what they shouldn't.
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