Great words promoting good causes

Nonprofit Tagline Awards and Report Overview | Nonprofit Marketing | Getting Attention: A strong tagline does double-duty — working to extend your organization’s name and mission, while delivering a focused, memorable and repeatable message to your base. It’s one of your most effective marketing tools, but a GettingAttention.org survey showed that 72% of nonprofit organizations don’t have a tagline or rate theirs as performing poorly.