Making the Most of Limited Marketing Resources: Proven Steps to Successfully Market your Nonprofit on a Shoestring Budget Nonprofit | Marketing / Branding | Article / Position Paper | IdeaEncore Network: One of the biggest misconceptions about marketing is that it has to be expensive to be effective. Simply not true. Even the smallest of nonprofit organizations can create and manage a results-driven marketing program that uses a variety of low- or no-cost tactics. As you move forward on developing your marketing plan, consider some of the ideas included in this article to keep costs in check.
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