Jack Palance, a Beach Metaphor and the Secret of Nonprofit Success - NPQ – Nonprofit Quarterly - Promoting an active an engaged democracy.: "Over the course of my career, I’ve worked at six nonprofits. None of them were clear on what their one thing was. They were tossed on the waves like beach balls. What we need in the nonprofit world are more lighthouses."
Editor: What's your center's "one thing"?
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