The real value of direct mail

“Unexpected” windfalls, such as significant bequests, are often from longtime $25 direct-mail donors. Your donor file contains wealthy people who give you money regularly. Even billionaires write $100 checks! The size of their gifts might not elevate them to your attention, but it is your job to find those high-net-worth donors hiding in your file and to do something about them. Stories abound about the gift officer who picked up the phone to thank a donor for his/her large mail gift or loyal giving and ended up with a new friend, a larger donor and sometimes a new major donor. Fundraising Success