Planned Parenthood pays for followers

The Planned Parenthood Action Fund is paying Twitter to promote its name in its “Who to follow” section. The cost? According to ClickZ.com, somewhere between $10-$70 per follower. Last week PP had about 17,500 followers. Tonight it has 18,172 followers. Say 500 of those followers came from the Twitter ad, then Planned Parenthood spent between $5,000-35,000 to get them. Jill Stanek