Attitudes toward adoption: It's immoral?

In the Guttmacher Institute's "Reasons U.S. Women Have Abortions: Quantitative and Qualitative Perspectives" (Perspectives on Sexual and Reproductive Health, 2005) I came across this little disturbing nugget:

While fewer than 1% of women in the quantitative survey volunteered that they would not consider or did not favor having a baby and giving it up for adoption, more than one-third of interview respondents said they had considered adoption and concluded that it was a morally unconscionable option because giving one's child away is wrong.

We have our work cut out for us.