Super Bowl Evangelism | Christianity Today | A Magazine of Evangelical Conviction: Jesus did not tell us to market our neighbors, but to love them. That means refusing to treat them as potential customers or clients who need to be talked into something. What made us think non-Christians would enjoy that type of relationship with us in the first place? Instead, we are called to love, to take the initiative to get to know others, to not hold their sins against them, to be generous with our time and goods, to be faithful and kind, and so forth.
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