A bad economy is a golden opportunity to do the things you know you need to do but have avoided. But all too often, organizations get caught up in thinking they have accomplished something and stop being creative and innovative regarding how their brand communicates to people. . . . Thirty to forty years ago, when these ministries began, they inspired action. Their voice was adopted by their generation as its own. Many may still be well known among the 50- to 75-year-old age group, but for those under 30, they are relics of a bygone era. The next generation sees their brands in the past tense. Christian Leadership Alliance
Guy Richards is chief branding officer for Abiah (abiah.com), a brand consulting and design firm. Abiah focuses on helping Christian ministries to grow and advance the saving message of Jesus Christ.
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