What Tim Tebow's Super Bowl ad can teach the pro-choice movement

Who said this? "Women's and choice groups responding to the Tebow ad should take a page from the Focus on the Family playbook. Erin Matson, the National Organization for Women's new vice president, called the Tebow spot 'hate masquerading as love.' That kind of comment may play well in the choice choir, but to others, it makes no sense, at best; at worst, it's seen as the kind of stridency that reinforces the view that pro-choice simply means pro-abortion." Kate Michelman and Frances Kissling, in the Washington Post. Surprised?