Capital Campaigns: Ten Steps to Success

If the thought of raising a lot of money in a relatively short time for capital improvements gives you pause, here's a word of encouragement: it is easier to raise money for capital campaigns than for annual funds. That's right: bricks and mortar campaigns are "money magnets!" Why? Capital improvements are tangible. It's easier for a donor to get his or her mind around a capital gift than an unrestricted gift. Charity Advantage